Stop Over-Amenitizing: How to Choose STR Amenities That Actually Pay Off
If you’ve ever fallen down the “Wayfair at midnight” rabbit hole, credit card in hand, whispering *“just one more cart item…”* — this post is for you.
Because when it comes to amenities, more isn’t always more. In fact, in the STR (short term rental) world, *more* often means *more maintenance costs, more guest questions, more headaches,* and more opportunities for that 5-star review to slip through your fingers because the golf simulator went on strike (again).
Let’s talk about picking amenities wisely — the Savvy Breezy way.
1. More Is Less: Focus on What Truly Matters to Your Ideal Guest Avatar
Yes, an STR property decked out with every toy in the Amazon universe might look tempting, but that “everything bagel” approach to amenities can backfire fast.
Every added feature = another potential maintenance issue, safety risk, or guest complaint.
**Think about it:**
- A hot tub that’s not sparkling clean = instant review killer.
- Bikes can sound fun until you’re navigating guest safety issues and liability.
- That fancy golf simulator that breaks every other week? Congratulations, you’ve just adopted another part-time job as a tech support agent.
Instead of trying to please everyone, zoom in on your ideal guest avatar. What do they value most? Cozy luxury? Family fun? Romantic peace and quiet?
Focus on amenities that elevate their stay — not ones that just look good in a Facebook group post.
2. Don’t Push “Order” Until You Go 3 Steps Ahead
We know, that Minoan cart looks *so* good right now. But before you hit checkout, slow your scroll and think like a CEO (because that’s exactly what you are).
Step 1: Start With the Guest Experience, Not the Product
It’s easy to fall in love with an object — a chic hammock chair, a pizza oven, or that sleek outdoor movie projector.
But the question is: *does it enhance your guest’s overall experience?*
If you’re designing for families, maybe that money is better spent on a quality high chair, games, and a safe play zone instead of a luxury cocktail smoker.
If you’re targeting couples, think plush robes, ambient lighting, and a wine fridge that actually chills.
Step 2: Market the *Experience*, Not the Product
That $1,200 pizza oven? Worthless without a vibe.
Stage it with a few props, show guests how it fits into *their* experience — excitement by the outdoor kitchen, laughter around the table, gooey slices, wine in hand — *then* schedule your top-notch photographer.
**Vibes matter.**
Your photos should speak directly to your ideal guest:
Romantic getaway couples? Romantic getaway couples? Think cozy candles (only the battery-powered ones, please!) and sunset wine glasses.
Families? Show joy, laughter, and kids making memories (and a mess).
Remember: you’re marketing your listing to your *guest avatar,* not yourself.
Step 3: Get Feedback Before You Commit
Don’t skip your homework. Talk to your local team. Ask your guests what they actually loved or missed. Chat with other hosts who’ve installed that same amenity — what’s their maintenance like?
Most importantly, research potential safety hazards and take action to minimize the risks.
Once something’s purchased, installed and photographed, it’s tough (and expensive) to undo.
3. Pro Tip: Factor in Full Project Costs
Before purchasing any new amenity, research the total cost — not just the product price. Assembly, installation, and any required upgrades (like decking, wiring, or plumbing) can quickly add up.
For example, a $5,000 luxury sauna might end up costing closer to $10,000 once you include the deck build, assembly, accessories, and electrical hook-up — nearly doubling your original budget.
Stay disciplined. Crunch the numbers.
Ask yourself:
> “Will this help me make more revenue or reduce expenses?”
If your answer is a confused blink — pause. You’re not ready to click *order* yet.
The Bottom Line
Being a smart STR host isn’t about having the most toys — it’s about crafting the most memorable experience.
When you choose amenities intentionally, you’re not just saving time and money; you’re building a brand guests can’t stop raving about.
Need Help Designing Guest Experiences That Actually Drive Bookings and Cash Flow (Without Breaking the Bank)?
That’s where Savvy Breezy Consulting comes in.
I help STR hosts think strategically — not impulsively — so your listings stay profitable, low-maintenance, and guest-loved.
💡 Let’s chat about your property and how to craft guest experiences with cost-effective amenities that wow guests and work for you — not against you.
👉 Book a free discovery call with Savvy Breezy STR Consulting today!