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STR Marketing Services

Right-Sized Marketing for Short-Term Rental Hosts

There’s no single “right” way to market a short-term rental—and what works for one host may be ineffective for another.

Marketing is subjective by nature. If you’re just starting with a handful of properties, you don’t need a big brand agency, flashy campaigns, or expensive retainers. What you do need is consistency, clarity, and a solid foundation. At Savvy Breezy, we focus on right-sized marketing solutions—starting with the basics and building intentionally. Every recommendation is grounded in:
  • Your specific market and seasonality
  • Your competition and positioning
  • Your target guest avatar
  • Your property’s unique selling propositions
The goal isn’t to “do all the things.” It’s to do the right things—well. Marketing without strategy or consistency is just noise.
Who This Is For This is the right fit if you:
  • Are just getting started on social media and need a professional foundation without the overwhelm
  • Have profiles set up but posting inconsistently — or not at all
  • Want to build a direct booking channel but don't know where to start
  • Are too busy managing your property to also manage your marketing
  • Have past guests you're not staying in touch with and want to change that
Social Media Marketing Build a direct-booking presence—without the overwhelm.
Social Media Starter Setup One-Time | DIY-friendly foundation + light done-for-you
  • Facebook & Instagram business profile setup + optimization
  • Branding polish (bio, CTAs, highlights, booking links)
  • Analytics + Meta Pixel installed
  • 30-day content calendar template
  • 8 done-for-you posts scheduled and live
Walk away with a polished brand presence.
Monthly Social Media Content Consistent posting for busy hosts
  • 8–12 posts per month with captions + hashtags
  • Using client-provided photos/videos
  • Mix of carousels, basic reels & photo posts scheduled
  • Quarterly KPI summary
  • 3-month minimum commitment
Stay visible without hiring a full-time manager.
Email Marketing Solutions Turn past guests into repeat direct bookings.
Done-for-You Email Campaigns — scoped per project Professional emails—without writing them yourself
  • Email copywriting
  • Light email design/layout in your ESP
  • Send from client’s ESP
  • Performance summary
Best for hosts who want consistent guest communication without added workload.
ESP Setup — one-time fee, scoped based on platform Get your email service provider ready—fast
  • One-time ESP account setup
  • Subscriber import + segmentation
  • Basic automation (1 welcome or thank-you email)
  • StayFi or website form connection

Let’s create impactful creatives that fit your brand and help you reach your goals.

Social Media Example 1
Social Media Post Examples
Social Media Example 2
Curated Seasonal Content
Social Media Example 3
On-Brand Visual Storytelling
Email Marketing Campaign Example
Mobile-Optimized Email Campaigns
Marketing Without the Guesswork You don’t need to market like a hotel brand to succeed—you need a strategy that fits your portfolio, your capacity, and your goals.
Determine which marketing solution is right-sized for your STR business. Book a free Discovery Call
Frequently Asked Questions How much do STR marketing services cost? STR marketing costs vary widely in the industry — from expensive agency retainers to cheap tools that require you to do all the work yourself. At SavvyBreezy, we focus on right-sized solutions for beginning STR investors that match your portfolio, your capacity, and your goals.

Services range from $149 for a one-time social media profile setup to $995 for full packages, depending on the specific services and frequency of deliverables. Book a free discovery call and we'll recommend exactly what makes sense for your situation. Do I need to provide my own photos and videos? Yes, for social media content, we work with photos and videos you provide. Great content starts with great visuals, and you know your property best. If you need guidance on what to shoot, we can walk you through it. What social media platforms do you manage? We focus on Facebook and Instagram, the highest-ROI platforms for most STR hosts. Do I need a minimum commitment for social media management? The Monthly Social Media Content package has a 3-month minimum. This gives enough runway to build consistency, gather performance data, and start seeing results. One-time services like profile setup, marketing email creation and ESP setup have no ongoing commitment. Can you help me grow my email list from scratch? Yes. We can help you set up and connect your StayFi to an email service provider and set up the automation to start capturing and nurturing past guests. ESP Setup using guest emails in your Property Management software is the right starting point if you don't have a list yet. What if I just want help with strategy, not execution? Strategy-only consulting is available through our Personalized STR Consultation service. Book a discovery call and we'll figure out the right fit.